Brand Strategy
01. The Foundations
Establishing the groundwork for your brand influences all avenues of communication – visual, written, and beyond. We take a close look at your goals, your audience, and the heart behind your business in order to create one memorable and distinctive voice. This package creates a roadmap to take your brand closer to its goals. It is the first step in making a memorable, lasting impression, and connecting you to a like-minded audience.
what’s included
- Audience Analysis
- Curated Mood Board
- Proposed Color Palette
- Brand Clarity Questionnaire
- Follow-up Session with Steph
- Custom Brand Strategy Guide
TIMEFRAME
1-2 Weeks
Brand Strategy + Brand Design
02. The Essentials
This package builds on the established foundations of your brand and creates a tangible identity with ready-to-use materials to implement and launch your brand. It is customized to your unique needs in order to bring you closer to reaching (and surpassing!) your goals.
what’s included
- Everything in “The Foundations”
- Primary Logo
- Secondary Logo
- Brand Marks
– Color Palette
– Font System
– Brand Guidelines
– 2 Complimentary Collateral Items
TIMEFRAME
4-8 Weeks
Brand Strategy + Brand Design + Web Design
03. The Full Suite
This option is for the business that is looking for the whole package – a complete and cohesive brand experience at every point of client engagement. It provides an online home that serves as an extension of your brand and seamlessly integrates your branding from A to Z. It provides you with a responsive site on your choice of Squarespace, Wordpress, or Shopify* for your new brand and site launch.
what’s included
– Everything in “Brand Foundations” & “Brand Essentials”
– Web design strategy & wireframes
– Branding Integration
– Newsletter sign-up integration
– HTML & CSS Customization
– Favicon design
– Site Maintenance Walkthrough
– 14 days of support post-launch
– 20% off annual Squarespace subscription (for those that select to use Squarespace)
Timeframe
9-12 Weeks
A la Carte
Customized pieces as unique as your company. Some of our favorite a la carte items include: packaging, stationery, business cards, lookbooks and media kits, social media design, signage, banners, presentations, and branded apparel.
Our Branding Process
STEP ONE:
the foundations
True, effective design begins with strategy. In this part of the process we learn everything we can about who you are and what you do. We ask thoughtful questions to gain an understanding of your company, industry, long-term and short-term goals, target audiences, existing assets, challenges and opportunities. Research is key here, and we make sure to do our part. We gather all of this information and create a Brand Strategy Guide that outlines your unique voice, ideal client, branding buzzwords, and what your company can look like practically with a visual mood board. This crucial part of the process ensures that we are anchored in the same goals for this project, and that your company’s unique needs are met.
STEP TWO:
the concept
Once the Brand Strategy Guide is approved, our favorite part of the process begins. We start conceptualizing in order to find the ones that best reach all goals discussed in the previous phase. We then select the strongest option for your company’s unique needs, and present it to you along with a secondary logo, color palette, & other unique branding elements. We pick out all of the details that you’d like to help define your brand accurately and effectively. Next, we design the rest of your package based on the collateral material you have chosen for your brand.
STEP THREE:
the launch
In this final step of the process, we prepare all of your files as well as a Brand Standards Guide to ensure that you are fully confident to use all of your new assets for launch day. This means that you’ll have all of the details written out on best practices for file usage, and suggestions on how to implement your new graphics.
Congratulations! You’ve taken the exciting step of investing into your brand’s visual identity, and we’re so excited to watch your company succeed. It’s time to launch your brand!
